Having an email list to communicate with your customers is vital to every business. But, if you have an Etsy shop, you may (or may not) know that Etsy doesn’t provide you with your customer’s email addresses.
Even if they did, they don’t allow you to market to your customers via email off of Etsy.
Which, really, if you think about it, doesn’t seem very fair does it? You work hard to create your store, update your products, provide exceptional customer service yet you can’t market to the same people who bought your stuff.
I’m not going to give you some kind of hack or tell you some backdoor way into getting these emails. No matter what kind of business you have, your email list is a coveted thing. It is for Etsy and it should be for you too.
So what are you supposed to do?
Well, you can ask folks to sign up to your newsletter within your Etsy shop if you think out of the box a little bit.
This leaves the decision to the customer as to whether or not they’re interested in hearing more from you.
Why go through the hassle of doing this?
Well, for one, it’s never a good idea to have all of your eggs in one basket. You should always be building up your own business outside of Etsy or any other platform not controlled by you.
Second, it’s far easier to get a sale from an existing customer than it is to go out and find new ones.
Lastly, on Etsy, the customer will visit your shop, make a purchase, and then poof – they’re off shopping someplace else. You may see them again or you might not. But you have no way of communicating with them once the sale is done. You have no way of building a relationship with them.
How To Get Emails from Etsy
One thing you need to remember is that people won’t generally just hand over their email address, they need a reason to do so like to get a freebie or a special coupon that only they can get by signing up with you.
Before continuing keep in mind that you cannot entice people to leave Etsy and make an identical purchase from another site. This is against Etsy’s terms. With that said, here are some ideas for you:
- Offer a special discount coupon that they can use on Etsy.
- Offer a free product. What’s something that you could give away for free if they sign up to your list? This doesn’t have to be something that costs a lot of money, it can even be a free download that you offer.
- Offer to put them on an “exclusive” list so that they’ll be the first to know of sales, coupons, or even new products before the general public.
Where to Advertise Your Incentives
Now that you have some ideas as to what to offer as an incentive, how will you let people know that you even have this incentive in the first place?
Here are some places that you can add this information on Etsy.
- Within your product description.
- Within your shop announcement.
- Added to your Etsy shop banner.
- Send along a card or a printout in your product shipments.
- If you sell digital products, you know that in order to get the product, the customer has to download their files. Within these downloads, add a note letting the customer know that you have this incentive.
If you’ve never set up an email list for your business before, it might feel a little intimidating but it’s actually very easy to do. In another post, I’ll give you some places you can use to get started.
Remember, having your own email list is one of the best ways for your customers to get to know and trust you.