One of the hardest things about running an online business is that, in addition to all of the things you have to do every day, you also need to update your website so that you can get more people to notice your products within the search engines.
This, I know, is very overwhelming. Especially if updating your website’s products is not something you do regularly. But search engines like Google look for specific things when it comes to product pages on websites. Use these tips to help your product pages rank better within the search engines.
The Product Title
No matter where you sell, the title of your product is king. And this is especially true for Google.
Does your product title contain your primary keyword? Is there a secondary keyword that might be helpful to have here as well?
If your product contains details that might be important to your customer such as size, or color, you can add those as well. While Google doesn’t like keywords that are repeated, it is quite all right to add necessary information within the title that you feel would be helpful to your customer.
Here’s an example to show you what I mean.
Let’s say one of your products is a red polka-dot hair bow with white feathers.
After doing some quick research on the term “hair bow”, I found that a good keyword was “Red Large Hair Bow”. So this would be your primary keyword and should be listed first in your title.
Your hair bow also has feathers and polka-dots so it would be helpful to mention these as well within the title.
Also, don’t forget to add important information that the customer may want to know, such as how are the hair bows attached? With a clip? If so, what size of clip? Large? Small? Etc.
So our title would read “Red Large Hair Bow | Polka – Dot | Feathers | Small Clips
The Product Description
Etsy differs from search engines like Google when it comes to your product description. Currently, Etsy doesn’t take the description into account when ranking your product, but Google does.
That’s not to say that descriptions on both Etsy and Google aren’t important. They are. The difference is Etsy doesn’t use it for ranking.
Regardless of where your writing your description of your product, it’s very important that you not only provide all the relevant information about your product, but that you also make the person want to buy your product.
Enticing people to purchase your product is easier said than done I know. Large companies have the ability and the money, to hire professional copywriters that really sell their product. But as a small business owner, it’s generally just you.
Let’s tackle the first part of the description; the relevant information.
The best thing you can do is to think like your customer. What do you think they’d want to know about your product? Consider some of these ideas when you’re coming up with a description for your own product.
- The size or dimensions.
- If you offer free shipping.
- Is the price for each or does the product come in a pair?
- How much does it weigh?
- Once they receive it, how do they use it? Is it self-explanatory or are there additional directions they need to follow to get it just right?
- What material did you use to make it? Is the bow made of silk? What kind of yarn did you use to make the scarf? Cotton? These are just two quick examples, but you get the idea.
- Where was the product made?
- Can it be customized? If so, how?
- Where can it be used? Is it an indoor-only product? An outdoor-only product? Or does it matter?
- What can they expect to see in the package when it arrives?
These are just basic questions for the customer, but how do you go about selling it to them? Making them want to buy?
- Let them know why your product is better than others they’ll find on the market. What makes yours stand out above all the others? Maybe you use a specific material that’s hard to get, or maybe you take extra care to create the product you sell.
- What problem does your product solve? This, above all, is one of the most important questions you can answer for your customer. Why do they need your product? How will they feel once they have received it and can own it for themselves?
Another point to keep in mind is that the more the product costs, the more work you’re going to have to put into selling it.
Like Etsy, if titles are King then the pictures are Queen. Actually, on Etsy, it could be the other way around. But for Google, this is how it is.
Too many people use stock photos of a product they’re selling. Stand out from the crowd by using a picture of your product that’s unique.
Link to your Product
One of the most important things to do that can help give your product a little boost in the search engines is to get a link to that product.
Links from outside and trusted resources are the best, but a simple thing you can do is to just link to your product from your home page or your blog that may already rank in Google.
These are some simple, yet easy to do action-items that can help your products rank better in search engines. There’s no need to tackle it all in a day, pick one product, update it, and then move on. Schedule yourself to update another product the next day, and so on.